Doğan Çobandogancoban.com
TREN
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About

Doğan Çoban

AI Strategy, Transformation Consultant and Trainer

I give companies in-person AI training and consulting; we also design and build AI applications. Teams learn on their own work; management teams decide the first step together.

Plan an introduction My LinkedIn profile
Portrait of Doğan Çoban taken in an office

One point of contact from need to implementation

You work with one point of contact. We agree on the need, solution and implementation plan; I carry out the work directly or coordinate the specialists and implementers it requires. You do not have to manage different providers for the same project. I clarify scope, responsibilities, cost, schedule and acceptance criteria before the proposal and follow the work through its agreed checks. I can also work with your existing team or preferred provider under the same plan.

On your side of the table

I have sat in your meeting room

I spent more than 20 years as a manager in marketing, product, growth and customer retention teams. I saw from the inside why a new tool catches on, or why it's forgotten a month later.

In September 2025, I started combining that experience with AI; since February 2026, I've been giving companies AI training and consulting. I take responsibility for training, consulting and implementation, coordinating the required specialists.

  • 20+ yearsMarketing, product and growth
  • Corporate backgroundDigiturk, Digiturk Euro, Turkcell Global Bilgi, RoxPOS, Greentouch Technologies
  • February 2026Started AI training and consulting

How I work: five principles

These aren't slogans; they're the names of how I do the work. Each one can be seen somewhere on this site.

  1. On your side of the table

    I don't sit across the table from you; I sit beside you. I sat in those meeting rooms as a manager for years. I listen to your work first and don't give a sales presentation.

    My story

  2. Cards on the table

    Price, both sides' responsibilities, cancellation terms and your right not to continue are in one document before you sign. No hourly rates.

    Sample proposal

  3. Open classroom

    Service pages explain the demonstrations, full-day practice and materials you receive.

    Free self-assessment tests

  4. Trust handled with care

    I treat the trust that comes through chambers, associations and training institutions with care: Each participant gets their own result, and the institution sees only an anonymous summary.

    For institutions

  5. Saying what others won't

    In the 30-day follow-up after the full-day course, I assess how the skills develop. If you don't need me, I say so in the first call; sometimes the right answer isn't AI but a process change, or waiting.

    Who we're not a fit for

I published the method I developed for checking AI answers against their sources as an open-source tool: Deep Research Companion. It compares an answer from Perplexity, ChatGPT or Gemini with its sources, claim by claim, and finds invented sources and misattributions. It's MIT-licensed: see it on GitHub.

What I do

I do three things:

  • Training: Half-day demonstrations and full-day practice, with ready-made general, department or management content. Training based on company work is a separate custom service. Safe use, source checking and learning assessment are included.

    Compare training

  • Consulting: Looking at your processes on site, writing one decision for every task and choosing the first pilot together.

    AI Opportunity Map

  • Implementation: Designing and building AI applications: a website chat assistant, a knowledge assistant that works with your company's documents, workflow automation.

    AI applications

First I help you choose the right work in the right order; if you want, we then design and build the AI application you chose. The services side by side: Services. Sessions are held in Turkish; you and I can talk and write in English.

Contact details

Plan an introduction 15-minute intro call